The Center for Media Innovation is attempting to revolutionize the future of journalism. The plan is to create new ways of telling stories, to develop new ways of disseminating strategic communications, and to research the effectiveness of both. CMIR will push the limits of media.
CMIR utilizes advanced digital technology to train the College’s students in creating content for all media with its facilities. Journalism and telecommunications students generally work in the 21st Century News Laboratory, which includes a production studio, complete with professional lighting and a large multi-display video wall. There is also the AHA! The Innovation CoLab that is primarily for students in public relations, advertising, public interest communications and telecommunication production. This allows students to expand their skills in digital technology and develop campaigns and programs across multiple media platforms.
As a student in the College of Journalism and Communications at UF, I feel challenged and excited. I enjoy going to my classes in Weimer Hall and observing the different activities that go on such as the Innovation News Center or The Agency. I chose the Advertising track and couldn’t be happier. I fell in love with the courses the major offered and opportunities it presented. I have learned so much about media as well as been encouraged to think outside of the box. Beyond my tracking courses, the College offers many electives which are interesting, intriguing, and thought-provoking. My four years at UF would not have been the same if I was not a student in the College of Journalism and Communications.